Carolina's Top Vacation Home Markets to Eye in 2026
If you're thinking about a second home in North Carolina for 2026, you're in for a treat. The state draws folks with its mix of beaches, mountains, and lakes, plus a growing economy and affordable spots compared to other states. People come here for the relaxed lifestyle, outdoor fun, and chance to escape big-city stress while still having access to jobs in places like Charlotte or Raleigh. In this blog, I'll cover five top markets to watch: the Outer Banks, the Asheville mountain area, Lake Norman, Pinehurst, and Carolina Beach. These areas offer strong rental potential, appreciation, and plenty of reasons to visit year after year, based on current trends in vacation rentals and home values.
The Outer Banks has always been a favorite for beach lovers looking for a second home. With miles of sandy shores and that salty ocean air, it's easy to see why families keep coming back. What pulls people here? The chance to unplug and enjoy simple things like fishing off a pier or watching wild horses roam in Corolla. For activities, there's hiking on the dunes, kayaking in the sounds, or visiting the Wright Brothers National Memorial where the first flight happened back in 1903. History buffs love the tales of pirates like Blackbeard who hid out in these barrier islands centuries ago. If you're into golf, check out spots like the Currituck Club or Nags Head Golf Links—both highly rated with ocean views. Date nights could mean a sunset dinner at a seafood joint like Basnight's Lone Cedar Cafe, and for families, the annual Duck Jazz Festival or beach bonfires are big hits.
Over in the Asheville area, including spots like Banner Elk and the Highlands-Cashiers Plateau, the mountains call to those wanting cooler summers and colorful falls. I've talked to many who move here for the fresh air and slower pace after busy careers. Key draws include the Blue Ridge Parkway for scenic drives and hiking trails like those in Pisgah National Forest. Think family outings to Sliding Rock or gem mining adventures that kids remember forever. History here goes back to the Cherokee people and the Biltmore Estate, America's largest home built in the 1890s by the Vanderbilts—it's a must-see. Golf enthusiasts rave about the Grove Park Inn's course with its mountain backdrops. For date nights, Asheville's breweries like Highland Brewing offer cozy tastings, and food spots serve up farm-to-table meals.
Lake Norman, just north of Charlotte, is my specialty, and it's becoming a hot spot for second homes thanks to its massive lake—over 500 miles of shoreline—and proximity to city amenities. People flock here for the water lifestyle, boating, and that sense of community without the coastal crowds. Things to do include wakeboarding, fishing for bass, or hiking at Lake Norman State Park. Families love events like the annual Renaissance Festival or holiday boat parades. History-wise, the area grew around the man-made lake created in the 1960s for power, turning farmland into a recreation hub. Golf options are plentiful, with top-rated courses like Trump National Golf Club Charlotte overlooking the water. Grab a bite at popular spots like Lake Norman Tavern for casual eats, or head to Birkdale Village for date-night shopping and dining. With growing demand from Charlotte professionals, expect steady appreciation—it's affordable now but won't stay that way long into 2026.
Pinehurst stands out for anyone who loves golf—it's called the "Home of American Golf" for a reason. Retirees and families choose it for the quiet vibe and world-class courses that hosted U.S. Opens. The draw? A healthy economy and that small-town feel with big amenities. Hit the links at Pinehurst Resort's nine courses, all highly rated and historic since the late 1800s when the village was founded as a health retreat. Hiking nearby at Weymouth Woods or family trips to the North Carolina Zoo keep things fun. Date nights might involve wine tasting at local vineyards or dinner at upscale spots like the Pinehurst Inn. History includes its role in early aviation and as a winter getaway for Northerners. With its central location, it's a smart second home pick with potential for rental income from golf tournaments.
Finally, Carolina Beach near Wilmington offers that classic beach town energy without the over-the-top crowds. It's attracting buyers for its affordability and fun boardwalk atmosphere. People come for the warm waters, surfing, and relaxed Southern charm. Explore Carolina Beach State Park for hiking and camping, or the aquarium at Fort Fisher for family education. History ties to Civil War forts and the area's role in blockade running. Golf at the Municipal Golf Course is solid and budget-friendly. Food highlights include fresh seafood at shacks like Nikki's Fresh Gourmet, and date nights on the boardwalk with rides and live music.
These markets highlight why North Carolina's second home scene is booming—diverse options for every taste, from waves to fairways. If you're eyeing one, now's the time to explore before values spike.
Trey Hamrick
Titan Realty
704-883-6527
